Introducing Digitalisation for Boosting SMEs in Tourism and Hospitality
The project aspires to develop an educational programme along with a certification scheme that will contribute to the certification of the skills, knowledge and attitudes of advisers in Tourism Digitalisation (dTour advisers) who will get qualified to support SMEs.
About the Project
Europe is the worldwide leader in international Tourism and Hospitality that is a key driving force of the European Union. Today more than 95% of travelers use digital resources in the course of their travel. According to the World Economic Forum’s Digital Transformation Initiative, from 2016 to 2025, digitalisation in aviation, travel, tourism and hospitality is expected to create up to hundreds of billions of euros of value for the industry through increased profitability, transformation from traditional players to new competitors, and to generate huge benefits for customers and the wider society. The above make clear that digital innovation is the key for competitiveness in tourism industry.
In this context, European tourism small and medium-sized enterprises (SMEs) seem to lack the ability to use new technologies, as they are trapped in a ‘traditional’ way of delivering services, according to EASME’s report on Digitalisation in Tourism (2018).
Inspired by the above needs and opportunities, the dTour project aims to train and certify people who work in the Tourism & Hospitality sector with innovative digital skills in order to provide high-quality digitalized services to small and medium-sized businesses with focus on hotels and accommodation.
The dTour advisers may be:
Owners & managers
Business & social media consultants
More specifically, the project aspires to develop an educational programme along with a certification scheme that will contribute to the certification of the skills, knowledge and attitudes of advisers in Tourism Digitalisation (dTour advisers) who will get qualified to support SMEs.
The main purpose of the dTour adviser is not only to be able to use the digital tools for the businesses, but rather develop a plan according to the needs of the company that will help the SMEs exploit the new digital trends and technologies in the sector, in order to be used for operations management and enhanced guest experience.
The project will be developed through the following steps:
The project is seeking to train and certify professionals in Tourism & Hospitality with up-to-date digital skills, namely dTour advisers, in order to boost SMEs’ performance in Tourism and Hospitality.
The advisers could be people that have been already working in the Tourism and Hospitality sector, and would like to enhance their skills and employment opportunities.
They could also be owners and operators of SMEs that understand the need for digitalisation and would like to bring their own business to the new digital era, business consultants that are already working or are interested to cooperate with SMEs in the sector etc.
Furthermore, the project gives Tourism & Hospitality SMEs the opportunity to navigate through new digital technologies and tools they could use for their businesses and understand how they can benefit from it.