This chapter examines the impact of digitalisation on tourism, with a particular focus on SMEs in the global market.

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Dredge, D., Phi, G., Mahadevan, R., Meehan, E. & Popescu, E.S. (2018) Digitalisation in Tourism: In-dept analysis of challenges and opportunities. For Executive Agency for Small and Medium-sized Enterprises (EASME) Virtual Tourism Observatory. Aalborg University, Copenhagen.

Doborjeh, Z., Hemmington, N., Doborjeh, M. and Kasabov, N. (2022). Artificial intelligence: a systematic review of methods and applications in hospitality and tourism. International Journal of Contemporary Hospitality Management, Vol. 34 No. 3, pp. 1154-1176

Robles, L.V. (2019) A FRAMEWORK FOR ANALYSING THE IMPACT OF DIGITALISATION ON BUSINESS PROCESSES. Lecturas seleccionadas de la XXIV Reunión Anual Red Pymes Mercosur, p.96.

Mariani, M., Baggio, R., Fuchs, M. and Höepken, W. (2018). Business intelligence and big data in hospitality and tourism: a systematic literature review., International Journal of Contemporary Hospitality Management, Vol. 30 No. 12, pp. 3514-3554

The chapter of this publication examines the impact of digitalisation on tourism, with a particular focus on SMEs. It highlights the important role of government in creating the right framework conditions for the digital transformation of tourism business models and the wider tourism ecosystem, and identifies a number of key policy considerations to foster digital technology uptake and use by tourism SMEs.

This book is available here.

For students of tourism management or travel & tourism, its historical context is combined with background theory and research, plus up-to-date international case studies,

Offers practical solutions to common problems which arise when uncovering requirements or conducting business analysis.